One of the best SEO services that still rules the post-Panda and Penguin updates is guest posting. It is considered the best method to build authority links on the sites. It is one of the important off-page strategies for both guest bloggers and for the host bloggers. Through the guest posting services, the blogger can get in touch with more targeted audience. Here are some of the tips to create a good guest posting strategy in the recent Google update era.
1. Frame A Good Content Strategy
As a good content management program helps you to create a successful content in an effective manner, guest posting services also require a plan to make relevant content. You have to create absolutely relevant and unique content to get your guest post hits the particular target. At first you should scan the targeted blog properly for the style. You can check the popular guest posts that the site has. Try to create content that are usually made for the host blog.
2. Create Editorial Calendar
It is very important to create original and quality content. Though creating unique content is time-consuming, you should mainly put your focus on the content. Before you commit yourself to write a guest post, you should check that your own publishing schedule can able to accommodate the post or not. Once you have decided upon the targeted blogs, start searching the probable topics to organize the blogging efforts. Write down all the ideas you are getting at a single place. You should create an editorial calendar to manage the entire thing effectively. Thinking and searching will not make you more productive, but help you to create high-quality content.
3. Follow The Guidelines of Guest Post
Most of the blogs and publications have defined guidelines for the guest bloggers. You have to follow them thoroughly. The guidelines are very important to frame the entire structure of the guest posting perfectly and also minimize the chances of guest post rejecting. The guidelines contain information about content expectations, format of the post, styles and design of guest posting and information related to the editorial process. The guidelines also influence the guest posting strategies and also the content strategies. So, you should pay importance to them before you get ready to write the guest posting.
4. Focus on Unique Content and Proof Reading
There is always a tendency of the guest bloggers to rotate their old articles. It is considered as a mistake. So it is one of the works of the guest bloggers to create unique content that are relevant at the same time. A unique content will generate real readers to your site. Such content is published very easily. After writing, you should proof read your content using several online tools.
These are some of the tips to make an effective guest post. Other tips include getting the anchor texts, choosing sites with the maximum amount of comments and giving reply to those comments. Thus, guest posting services are becoming very important for most of the business entities.
